Here at The Incomplete Gamer we like to think that when it comes to video games we’re making intelligent, informed purchasing choices, but truth be known, we’re a sucker for a great advertising campaign.

Back in November, Sony kicked off its ‘You’ve got the whole world in your hands’ print and TV advertising campaign for the PSP; a clever campaign that showcased the versatility of Sony’s portable handheld.

But if it’s software that ultimately sells consoles then we can’t help but think that the campaign would be more effective if it used that same ‘whole world’ theme to sell specific titles.

That being said, Sony have absolutely nailed it with it’s new ad campaign for Resistance Retribution. Building on the ‘whole world in your hands theme, this stunning explosive artwork ‘Your Enemy, Your Battle, Your Retribution’, excellently captures the games and the experience of playing Resistance on the PSP.

The scan above comes from an ad that appears in the April 09 issue of JB HiFi Games and DVD magazine Stack.

Resistance Retribution was already on our play and review shortlist, but this advertisement pushed it to the top of the pile.  As I type this post, I’m currently trying to retake Europe from the Chimera.  As soon as I’m done we’ll  post our review.

The following images below, are from Sony’s ‘whole world’ campaign.